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JOHO promo
David Weinberger's latest JOHO is up. Some funny stuff in there. But hey, let's sample the deep stuff first:
Truth is not enough. Knowledge is tribal. It has to be relevant to the tribe. It has to be expressed in the way appropriate to the tribe. It has to come from someone in the tribe or else it must be delivered in the way the tribe chooses to receive foreign ideas. Marketing slugs who post happy-talk on the R&D bulletin board are about as welcome as engineering nerds who call out sarcastic comments at the marketing VP's wake — even if everyone is only saying true things.
Inadvertently prepping us for the below, Dr. Weinberger also shares the Clone Jesus link.
By the same test, Sonny Bono has another 12 years to go
I just took the Death Test at Spark.com, which I never would have found if Rick Levine hadn't pointed us to the Jesusified version of Cluetrain.com. It says I'll truck until August 12, 2022, or about another 22 years. Probably longer if laughter is the best medicine. The test asks a bunch of funny questions I forget. One of them is "Do you have Alzheimer's?"
Anyway, to finish twisting your head, here are the Jesusified versions of...
No, I don't know if there's one for Moses, but there should be.
And the one thing I really needed wasn't there, either
Yesterday's crap/mail ratio was 26/6.
Found
I was looking for "Reverend Malthus, Meet Doctor Faustus," an article by Peter W. Huber that ran in the November 1998 issue of Commentary. It's not there, of course. Like most publications, Commentary is loath to expose its editorial matter to any parties other than subscribers and other paying customers). But I pasted the title into Google and found the whole piece at FindArticles.com. Pretty cool.
So I looked up Cluetrain and found a whole pile of stuff I hadn't seen before, including a mixed but thoughtful book review from LatinTrade.com. A good stop-and-think sample:
...this irreverent book often sins on the side of ingenuousness. The authors pine, for example, for the live interchange of ancient bazaars, where the merchants proffered not just products, but also news and stories. They compare those ancestral voices with the ones we hear today on the Internet.
But, the ancient market dialogue was often designed to trick and fool. Its goal then--as now--was to sell. At the same time, the human voice doesn't need a market to be heard. The ancient Romans communicated largely in the public baths, the antecedents of our modern-day gyms. In these venues, frequented daily by patricians as well as slaves, innovative ideas for government and business were conceived and history-changing conspiracies were forged.
Then there are discoveries like this one, from the U.K. monthly Marketing. The reviewer, Abby Hardoon, says Cluetrain "blows away the rest of the category."
What's really scary is this link, which finds 318,344 Cluetrain-related articles. Seems kind of specious, but hey... why shouldn't Cluetrain show up in the honeymoon package of The British Colonial Hilton in Nassau, The Bahamas?
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