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Top 40
My first gig in Radio was working at WRFM, the beautiful music station in New York. It was back when FM was a group owners afterthought. Remember the dial card promotion? In every market where a beautiful music station set up shop, one of the first things you did was place a dial card in hi fi and electronics stores. It got your station out in front of people and boosted your ratings. (IT folks think google ok). Formating the station, selecting the sludge (what we called the music) and placing the commericals (you have an image, so you're not going to run any spot that comes down the pike). I think of weblogs as a good format, solid and it get's ratings (pages views).
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