Before too long, TiVo (or anyone else playing in that space) will have to offer community tools because the Free-as-in-speech systems they're competing with will do so (though they haven't added anything like this yet). White box mom-and-pop shops will start getting into the game of bundling software like Freevo or MythTV with generic hardware and no service fees, and the CE giants simply won't be able to win at playing whack-a-mole with them (though I'm sure they'll cause some damage as they try).