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Other reasons nobody's reading Jared
I ranted shortly on why nobody's reading Jared's blog. Summary so you don't have to click through:
- More insightful coverage of the same stuff over at AvWeb.
- He says "I'm following best practices for e-mail campaigns." When the facts and the theories don't coincide, respect the facts. Unless they're really carefully done, email campaigns mostly just piss off your target audience.
- I'll bet that the target audience for $800 regurgitations of the travel page is not blog readers, and in targeting his blog to that audience he's just not attracting people who want a little more in-depth investigation.
Sounds like he needs a big ol' whack with the clue-stick more than an RSS feed.
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