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Tuesday, May 13, 2003
How companies can sound human, in spite of their PR departments 
| | Point is, Weblogs may have succeeded where corporate marketing websites have failed. That is to communicate a voice that is focused, clear and representative of the organization, to establish a relationship with customers that goes beyond the traditional buyer-seller transaction, to consistently update and provide content that is interesting and provides incentives to customers to return on a regular basis and provides added value through a feedback system that is open and unedited where ideas, concepts and opinions are discussed openly and freely. |
Revenge is best blogged cold
| | Coincidentally, I was thinking of you today, too. I just payed my latest phone bill, which included $4.39 to VarTec for absolutely nothing. No calls, no directory service, nothing. My "long distance needs," as you put it, have never included the need to be billed something for nothing. |
Enough already
| | I'm not a betting man, and I'm certainly not a rich one. But I'm willing to bet a large amount of money that Google will not, in the next (name a number of years) cull blogs out of its Web searches. |
| | A separate tab, perhaps. But remove them from Web searches? No way. |
| | Today, I'm going to fess up about one of the weaknesses; probably not just of weblogs, but of all writing and reading on the Internet. Here's the problem. People don't read before they write. |
| | Given Andrew's history of causing nondebate around blogs, this latest post is mainly about stirring the shit. I wouldn't worry about it. |
| | People reading (or scanning) only the first few paragraphs might assume that I granted Andrew's piece some degree of credence, or that I (or anybody other than Andrew) thought that adding a blog search facility would require Google to subtract blog content from ordinary Web searches. |
| | We scan when we read newspapers and magazines, too. Before the Barcode Era began, I prided myself in being able to "read" an entire People Magazine while standing in line at the grocery store. |
| | But most newspaper and magazine stories are, even today, still written under the watchful eyes of editors for whom a prime axiom is don't bury your lead. Almost four years into this thing, I'm finally learning that this ancient rule means more in blogs than it does in ordinary print. |
| | Journalism is not about seeing your nose, then reporting that you see your nose. Journalism is letting your nose lead you to what's causing the big stench that everybody senses, but no one can quite pinpoint, because they're too busy watching their noses rather than following them. |
| | Andrew's nose pointed to the "noise problem" in blogs. No doubt it's there. How much it stinks, and why, is a subject of debate. I think he was trolling with this story. Baiting flames. Stinking, frankly. But I also think his nose was pointed in an interesting direction. By saying so here I'm burying another lead. I'll be interested to see who picks it up, and how. |
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