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Re: Advertising 2.0
Me too, I generally like those Google Ads. But I don't see the revolution part in them, just a evolution. Basically they are as push/pull as traditional banner ads, there is no new relationship between the reader and the advertiser. It is still the relationship of the publisher with reader which generates visits, pageviews, "eyeballs". And the advertising is still just added to the page, hoping it is read and maybe even interacted with. But it isn't part of an ongoing relationship, it still isn't an integrated part of the main product, no "permission marketing" and not really part of the conversation (at least not more as in being seen by (interrupting?) many, many people hoping that one blogger eventually picks it up in her daily musings). What Google solved is the distribution problem: Individual, targeted text ads are a lot cheaper to create than traditional graphical banners and the do-it-yourself interface combined with the popularity of their search engine as an advertising platform created a huge inventory of ads to start with. Thus, Google is able to deliver targeted advertising better than anyone else before. But, it is basically still the same old model: The publishers job is to aggregate enough "eyeballs" to pages with good targeting information and Google's job is to find the advertisers paying to send a message to those "eyeballs". Where is the revolution? IMHO this _is_ advertising. -Bernhard ok: they don't blink, float and follow :)
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