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Tuesday, February 11, 2003
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 Tuesday, February 11, 2003
started 2/11/2003; 8:23:12 AM - last post 2/12/2003; 1:06:24 PM
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Doc Searls - Tuesday, February 11, 2003 
2/11/2003; 12:23:12 PM (reads: 5710, responses: 11)
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That's Extratainment 
| | I'm on The Linux Show tonight (2am GMT, 9pm EST, 6pm PST). Promises to be a good one. |
| | To get ready, you have to dig this. It's very very funny (if running Flash doesn't bother you). |
Clue smackdown
| | In one corner, Coca-Cola President/COO Steve Heyer's keynote at an Advertising Age conference, which AdAge called "as electric as it was provocative its visions for revolutionizing theh advertising and entertainment industries." An excerpt: |
| | ...creating value around this bottle is the secret formula of Coca-Cola's success. Coca-Cola isn't black water with a little sugar and a lot of fizz anymore than one of your movies is celluloid digital bits and bytes, or one of your songs is a random collection of words and notes. Coca-Cola isn't a drink. It's an idea. Like great movies, like great music. Coca-Cola is a feeling. |
| | Coca-Cola is refreshment and connection. Always has been... always will be. |
| | Gagging yet? As Yoda says, you will be: |
| | We're headed to ideas. Not properties per se, but intellectual property. |
| | Ideas that bring entertainment value to our brands, and ideas that integrate our brands into entertainment. |
| | We're moving to ideas that use celebrities to illustrate, enhance and extend the values that underpin our brands. We don't want to use talent simply to breakthrough the clutter. Breaking through is a first step but it's not enough. And, frankly our brands are bigger than celebrity spokespeople -- and borrowed equity only works when you have none of your own. |
| | We will use a diverse array of entertainment assets to break into people's hearts and minds. In that order. For this is the way to their wallets. Always has been. Always will be. This much hasn't changed. |
| | We're moving to ideas that elicit emotion and create connections. And this speeds the convergence of Madison and Vine. Because the ideas which have always sat at the heart of the stories you've told and the content you've sold... whether movies or music or television... are no longer just intellectual property, they're emotional capital... |
| | All of us in the game... those who make television shows, video games, music and movies ... those who build brands... and those who help connect those brands with consumers through the elements of popular culture need to establish enhanced relationships with one another in an effort to deliver unique experiences to the consumer. |
| | ..half-way through I realized that Mr. Heyer has decided that Coke wants to go the way of Big Content... While he rightly wants to engage his business partners in a conversation, his end game for him is to more tightly package "consumers" and park our wallets more easily within his reach... |
| | Perhaps the reason the marketplace is fragmenting is that we don't want to be boxed up and labeled? Instead of convincing ad agencies and media companies to get in bed with you to sell to us and drive our desires , wouldn't it be interesting to find ways to engage your customers directly by finding out what we want and finding ways to enable those desires instead ??? Your customers are spending more and more time on-line talking about the things that matter to them, and less and less time plugged into mass-media letting you (or anyone else) tell them what should matter. Any corporations that are only participating in the conversations at the corner of Madison and Vine, need to wake up and move into the 21st century. After all, it's where their customers live... |
| | I'm not as generous. Here's the bad news: The difference between myth ("an idea... a feeling... refreshment... connection") and reality ("black water with a little sugar and a lot of fizz") is mass hypnosis, administered by network television. Bag that and the game is over. |
Wreck support
| | One has to do with sound. The Linux box is a Serious Machine. It rocks technically, but features five fans and sounds like an air conditioner. It also puts out a faint whistle I'd like to make go away. I'm wondering if there's some kind of sound absorbent material I can put on the wall behind it (where the fans point), or if there's some other standard solution out there for this kind of thing. [Later...] Great advice coming in on that one. |
| | The other has to do with getting Classic (OS 9) running on this rented TiBook. It didn't come with Classic, and I'd like to run a couple Classic apps to rescue some stuff. Is Classic downloadable somewhere? Doesn't seem to be. [Later...] The store that's renting the TiBook to me will install it tomorrow morning. |
Digital Amnesia
| | Turns out I last backed up on December 27, about six weeks ago, right after David Sifry had helped me with my last disaster recovery. Fortunately, all his good work was saved. (In a not entirely separate matter, he also helped me get the Linux box up and running, which is a huge help.) |
| | But everything new between just after Christmas and last Saturday is gone. |
| | And pretty much all the apps are gone too. I didn't back those up. |
| | Anyway, I can see the end of the tunnel. More when I'm in the light. |
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Fred Grott - classic 9
2/11/2003; 1:44:40 PM (reads: 612, responses: 0)
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Dco I thik I have a classic 9 cd if you dont find the downloadded url..
If you need that contact me by my email..
as I dont have a amac anymore I would be glad to hand it over to you...if I get a Mac again I wold be using MACOSX anyway..
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Arthritis:
Vioxx. By perscription only. Works great for a related condition for me, There are some contra-indications related to heart stuff if you have to take it for an extended period. I've always found it works great in 1 day and even better by day 2. YMMV.Good luck.
Howard
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C.K. - Classic
2/11/2003; 4:10:30 PM (reads: 587, responses: 3)
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Classic is just the virtual environment for running OS 9 in a Window on OS X and it is an integral part of OS X, so it is already installed. What it sounds like you are missing is OS 9, which can only be installed from an OS 9 installation CD and should have been included with your mac. Once you boot up from the OS 9 CD and install the operating system, you can then boot into OS X again (by selecting OS X in the Start up Disk Control Panel), and launch Classic. Hope this helps.
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Brian Ford - Re: Tuesday, February 11, 2003
2/11/2003; 4:23:12 PM (reads: 1041, responses: 0)
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Doc,
Replace the muffin fans with the new, more silent variety. I have two systems (MS2K and RH) in ATX style cases and I swapped two fans out of each box. The new fans are amzing quiet and actually a little bit easier to keep clean as the dust seems to hang up on the metal baffles in front and back (rather than on the fan blades). Now all I hear is occasional drive chatter.
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Doc Searls - Re: Classic
2/11/2003; 5:52:03 PM (reads: 642, responses: 2)
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It's OS 9.2.1 (or whatever) that I need. Guess I need to run down to the store I rented it from and get it installed.
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C.K. - Re: Classic
2/11/2003; 5:55:42 PM (reads: 727, responses: 0)
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Tyler Bye - Sound dampening
2/11/2003; 7:19:42 PM (reads: 1044, responses: 0)
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The fan replacement idea is keen, but I'd also suggest investing in a dynamat(http://www.dynamat.com) kit for the machine. It reduces overall rattle inside the case the occurs due to all the moving parts, HDDs, DVD-ROMs, fans, etc.
A tad pricey, but made my Tornado (http://www.3dcool.com) bearable.
cheers,
Tyler
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George Wright - Re: Classic
2/11/2003; 11:31:17 PM (reads: 702, responses: 0)
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Doc, I have a copy of 9.2.1 if you need it. I'd be happy to ship it to you if you do!
Thanks! ..geo...
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Brian McGroarty - In your head
2/12/2003; 1:11:43 AM (reads: 1396, responses: 0)
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It doesn't sound like becoming the next Hollywood production company is Coke's goal. The goal is merely to look for more headspace. The "values" that Coke represents are the things that Coke has attempted to establish as associations with their product.
The 50s cars and outfits resurrected from past campaigns, the soda jerk, the images of a happier past... Coke puts these here for a reason. They would like older folks' nostalgia for a better time to include Coca Cola and the old and familiar Coke bottle, even if it's just a picture of the same on the can.
Celebrities are borrowed both to catch your attention, and to establish an association. Enough repetition and the singer who you don't even much like is going to make a connection in your head. You hear the song in passing, and there's a small chance you'll think, "Oh -- is it time for a Coke?"
From what I read of Heyer's keynote, wherein he speaks about being headed to ideas, but not intellectual properties, I think he's speaking about these associations, and shooting for more fundamental associations. We're digging deep and going after Hallmark's and the chocolatiers' territory, battling for association with basic human emotions. "Assets to break into people's hearts and minds. In that order."
I think what we're up against is a campaign of emotional twiddling, and soon you won't see the climax of a movie embrace or the best joke on the late show without Coke being present to make an imprint right at that moment.
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lou josephs - Re: Tuesday, February 11, 2003
2/12/2003; 3:37:17 AM (reads: 599, responses: 0)
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Looks like we have been looking for the wrong terriorists....
who knew.
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Dan Lyke - How about going silent?
2/12/2003; 5:06:24 PM (reads: 657, responses: 0)
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Yes, it's money you don't need to spend, but at work recently I've been playing with the Via Eden based boards booting off of Compact Flash. The motherboards are 7" by 7" with PS/2 keyboard and mouse ports, 100baseT, 2 USB ports, serial, parallel, sound card, and VGA, NTSC and S-Video out, and don't need a fan, and although I'm using them for embedded work seem like they're fast enough to be a display machine while you put the noisy server with all the disk and such in another room.
I'm working with the iDOT iBox slim PC that takes 12v (and comes with a power supply on a cord to give you that if you're not planning on running off of car batteries or similar) for under $200, add a $15 or $20 CompactFlash to IDE adapter and an old small CF card just large enough to fit a kernel and mount your system via NFS and you've got a power-sipping silent desktop machine.
Seriously the best case of TechnoLust and "wow" factor I've had in a while.
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