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Tuesday, February 11, 2003
That's Extratainment 
| | I'm on The Linux Show tonight (2am GMT, 9pm EST, 6pm PST). Promises to be a good one. |
| | To get ready, you have to dig this. It's very very funny (if running Flash doesn't bother you). |
Clue smackdown
| | In one corner, Coca-Cola President/COO Steve Heyer's keynote at an Advertising Age conference, which AdAge called "as electric as it was provocative its visions for revolutionizing theh advertising and entertainment industries." An excerpt: |
| | ...creating value around this bottle is the secret formula of Coca-Cola's success. Coca-Cola isn't black water with a little sugar and a lot of fizz anymore than one of your movies is celluloid digital bits and bytes, or one of your songs is a random collection of words and notes. Coca-Cola isn't a drink. It's an idea. Like great movies, like great music. Coca-Cola is a feeling. |
| | Coca-Cola is refreshment and connection. Always has been... always will be. |
| | Gagging yet? As Yoda says, you will be: |
| | We're headed to ideas. Not properties per se, but intellectual property. |
| | Ideas that bring entertainment value to our brands, and ideas that integrate our brands into entertainment. |
| | We're moving to ideas that use celebrities to illustrate, enhance and extend the values that underpin our brands. We don't want to use talent simply to breakthrough the clutter. Breaking through is a first step but it's not enough. And, frankly our brands are bigger than celebrity spokespeople -- and borrowed equity only works when you have none of your own. |
| | We will use a diverse array of entertainment assets to break into people's hearts and minds. In that order. For this is the way to their wallets. Always has been. Always will be. This much hasn't changed. |
| | We're moving to ideas that elicit emotion and create connections. And this speeds the convergence of Madison and Vine. Because the ideas which have always sat at the heart of the stories you've told and the content you've sold... whether movies or music or television... are no longer just intellectual property, they're emotional capital... |
| | All of us in the game... those who make television shows, video games, music and movies ... those who build brands... and those who help connect those brands with consumers through the elements of popular culture need to establish enhanced relationships with one another in an effort to deliver unique experiences to the consumer. |
| | ..half-way through I realized that Mr. Heyer has decided that Coke wants to go the way of Big Content... While he rightly wants to engage his business partners in a conversation, his end game for him is to more tightly package "consumers" and park our wallets more easily within his reach... |
| | Perhaps the reason the marketplace is fragmenting is that we don't want to be boxed up and labeled? Instead of convincing ad agencies and media companies to get in bed with you to sell to us and drive our desires , wouldn't it be interesting to find ways to engage your customers directly by finding out what we want and finding ways to enable those desires instead ??? Your customers are spending more and more time on-line talking about the things that matter to them, and less and less time plugged into mass-media letting you (or anyone else) tell them what should matter. Any corporations that are only participating in the conversations at the corner of Madison and Vine, need to wake up and move into the 21st century. After all, it's where their customers live... |
| | I'm not as generous. Here's the bad news: The difference between myth ("an idea... a feeling... refreshment... connection") and reality ("black water with a little sugar and a lot of fizz") is mass hypnosis, administered by network television. Bag that and the game is over. |
Wreck support
| | One has to do with sound. The Linux box is a Serious Machine. It rocks technically, but features five fans and sounds like an air conditioner. It also puts out a faint whistle I'd like to make go away. I'm wondering if there's some kind of sound absorbent material I can put on the wall behind it (where the fans point), or if there's some other standard solution out there for this kind of thing. [Later...] Great advice coming in on that one. |
| | The other has to do with getting Classic (OS 9) running on this rented TiBook. It didn't come with Classic, and I'd like to run a couple Classic apps to rescue some stuff. Is Classic downloadable somewhere? Doesn't seem to be. [Later...] The store that's renting the TiBook to me will install it tomorrow morning. |
Digital Amnesia
| | Turns out I last backed up on December 27, about six weeks ago, right after David Sifry had helped me with my last disaster recovery. Fortunately, all his good work was saved. (In a not entirely separate matter, he also helped me get the Linux box up and running, which is a huge help.) |
| | But everything new between just after Christmas and last Saturday is gone. |
| | And pretty much all the apps are gone too. I didn't back those up. |
| | Anyway, I can see the end of the tunnel. More when I'm in the light. |
There are responses to this message:How about going silent?, Dan Lyke, 2/12/03; 1:06:24 PM Re: Tuesday, February 11, 2003, lou josephs, 2/11/03; 11:37:17 PM In your head, Brian McGroarty, 2/11/03; 9:11:43 PM Sound dampening, Tyler Bye, 2/11/03; 3:19:42 PM Re: Tuesday, February 11, 2003, Brian Ford, 2/11/03; 12:23:12 PM Classic, C.K., 2/11/03; 12:10:30 PM Arthritis, Howard Greenstein, 2/11/03; 12:05:20 PM classic 9, Fred Grott, 2/11/03; 9:44:40 AM
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