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Relationship Management - anonymous me
Seems to me the perceived difficulty is managing the balance between the customer relationship and the personal information - for the user to allow the first for mutual profit/fun/news etc, while disclosing as little or as much as she feels comfortable with. It shouldn't be a trade, one against the other. Real life lets customers get credit, great service, favours and more, even when the vendor is entirely lacking in data, but rich on habit. Ensure strong identity authentication - not just to a smart card or a scary biometric - and you can build trust. But users won't trust vendors to hold any personal data as verification, but they will allow habit data. Habit data of anonymous users seems as useful as a chocolate teapot, but couple that with strong authentication and you can do good business, and without users having to trade personal information to gain any priviledged relationship. A neat little password substitute called Passfaces seems to allow most of this strong authentication (I do know the guys behind it, so excuse the pitch) and could provide the universal identity proof that opens up anonymity as a trusted state.
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