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Tuesday, January 7, 2003
Fardentity 
| | I met my friend Judi when she became the first human being, ever, to respond affirmatively when I uttered "markets are conversations" in a public place. (It was at PC Forum, many years ago.) That started a rather major ball rolling. |
| | There are a few folks (Doc, Mitch, Eric N, with several others; one place to start is Doc's) carrying on about identity, mostly of the digital variety. Identity, it was reported, falls into three "tiers:" assumed/personal, assigned/commercial, and abstracted/aggregate/marketing. I see, but I don't agree. Identity is different from reputation: reputation is outside looking in, identity is inside looking out. The second and third tiers are really reputations of a commercial sort. The second tier, assigned, arises as a result of an agreement between two entities (e.g., a person and a store). The third tier, abstracted, is a generalized, functional sort relative to aspects that the owner/utilizer group wants to see. We don't get to "own" our personas in either tier; rather we make an agreement by use of services or goods (like shopping carts &/or or credit cards) to be represented, abstracted, and relationalized. |
| | Calling them digital identities is a bit of a misnomer. More truly we are creating digital reputations, for our identity may or may not align, and in fact our personal identity may not even be the only one adding to our digital reputation. (What happens when our "digital ID" is stolen?) |
| | Ok then. My identity has several parts (as I see it): I am not happy about our current politics, I hate commercials (why do advertisers treat me as if I were Stooopid?), I've been poor too long. I have no respect for liers, personal or corporate. I still don't know what fires my soul. I want to donate my organs when I die. Exactly how many of these bits do I think are appropriately represented by my corporate reputations? Zero. They can't even categorize the stores I shop in properly. But that goes to my reputation. |
| | I reallly like the inside-out vs. outside-in stuff. |
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