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Short attention span prophesy: What's up for 2003

Author:   Doc Searls  
Posted: 12/27/2002; 2:16:29 AM
Topic: Short attention span prophesy: What's up for 2003
Msg #: 2866 (top msg in thread)
Prev/Next: 2865/2867
Reads: 1645

For Thinking Out Loud 
 Eric Norlin started something, in a way, by publicly drafting and redrafting his opinions about identity infrastructure (along with lots of other stuff). More of us are going to be doing that. Including me, here.
 This is where I'll be thinking out loud the next few days about what's coming up in the new year, other than wars and rumors of wars. Ideas and feedback are invited, of course.
 
Death to Dilbert 
 Coörporate blogs will grow, evolve and proliferate. In a way this represents the takeover of companies by their own employees and customers, often working together — or at least a relaxation on the part of corporate brass about whose job it is to communicate. This is a Good Thing predicted by Dr. Weinberger in Cluetrain back in '99. Fort Business will finally be retired by companies that have no choice but to fully involve themselves in their markets. Some companies, anyway.
 
Penguin Droneware Prevails 
 The commodification of the PC will become an Official Fact after at least one of the big four hardware makers starts answering corporate demand for mass quantities of Linux desktops. Expect to see IBM or HP branded Linux PCs in stores by the end of the year.
 Why? Simple. Companies don't like buying new PCs every two years, along with the whole Microsoft Office suite, and every new upgrade of Windows that comes along — especially when the price of licensing goes up while everything else goes down. All the biggest companies ever wanted anyway was droneware in the tradition of dumb VT100 and 3270 terminals for the thousands of "transaction workers" whose only needs are for email, browsing and the company's own internal software, whatever that happens to be. Lots of them are getting that now from white boxes running Linux. Why not boxes with IBM or HP logos? No reason at all.
 Want to see writing on a wall? Go to Google News and look up Linux and Windows. Scary, huh? (Here are a few links that will probably be gone in another few hours.)


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