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Re: Hacking Google News?
What's a link from their news page worth??
$10 by my swag. But it all depends on the traffic Google News sends.
Assume...
- a prominent link gets 1% of GN's traffic for 15 minutes (that's how often the page metarefreshes).
- GN gets 1% of Google's traffic.
So
- 150 million daily visits to Google
- 1.5 million visitors to GNews.
- 15,000 visitors per 15 minutes (about 1% of a day).
- That puts referred traffic to a top link (maybe 3% of visitors) around 450.
A really hot version of a story might survive for a whole hour, but most won't; too many choices unless you have an exclusive to source materials.
700 Feared Dead in Boat Disaster, via AllAfrica.com, was a top story on GN a few minutes ago. They have a banner ad ($8/k) and two paid button ads ($6/k). So they picked up about $10 for that one mention.
CNN had 11 mentions on a recent GN page, Yahoo 5, Reuters 3. So being a widely and deeply trusted source may increase traffic.
Aside from text ads on Google News ("West Coast ports shut until Sunday" next to "FedEx: When it absolutely, positively has to be there".), here are 8 ways Premium Google News can make money.
Copyright 2009 The Doc Searls Weblog
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