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Re: Friday, September 6, 2002 Research/Sabo item
1. Check out www.rronline.com read the story about the research that Edison media did on consumer ( you and me folks) use of mp3s and that god awful downloading illegal stuff that's going on..Does appear there is a heck of lot of you that do it does there? 2. Consider this: From the 9/5/2002 Wall Street Journal: Popcorn-bags ads are bought for set time periods, and prices vary seasonally. A national buy for a medium bag for four weeks in June would have a cost-per-thousand of about $118. The price is steep, considering that advertisers typically pay about $20 to $30 per thousand viewers for ads on national TV shows aimed at 18-to-34-year-olds. Apply to radio: When K-EARTH Los Angeles had 58,000 listeners per quarter hour, they were getting (occassionally) $1,000 per 60 second spot. Using the popcorn bag formula, $118 per thousand, the cost per spot would have been $6,844. At a TV show rate of $25 per thousand, the radio rate would have been $1,450 per spot. A POPCORN BAG? This should make for a good slide! SABOmedia 551 Fifth Avenue New York City, NY 10176 212 681 8181 Ask Us What's Next Hmmmm..
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