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Author:   Doc Searls  
Posted: 7/24/2000; 3:50:31 PM
Topic:
Msg #: 231 (top msg in thread)
Prev/Next: 230/232
Reads: 2214

Freedom for Linux, just $49.95

Just learned from Zeroknowledge that they've released the source code for the Freedom Linux kernel interface. Freedom is the company's client-based privacy software. I first brought up Zeroknowledge early last month, when they ran a double-truck ad that looked roughly like this:

Zero Knowledge graphic: ZeroKnowledge graphic, with text added.

I also mentioned them yesterday (see below), when I brought up the issue of permission marketing.

Maybe spam wants to be $6.95

Adrian Saunders writes,

    I gotta tell ya I like the way Netcreations do business. Call it polite spam if you like but I personally have no problem receiving ads about product that I have already asked to hear about. We have a couple of websites hooked up with this system and have received zero complaints about them. I have received some great business leads from their ebusiness ads.

    When I watch t.v I have no problem with the fact that advertising pays for it — but I hate wasting my time watching watching crap about crap I would never buy. I personally deal with Netcreations and find them to be a cut above the rest.

    If we are in a world of recovering marketers don't you think we could rise above the need to be like sanctimonious ex smokers?

And this follow-up to my response (which was mostly to say thanks for the feedback and to request permission to quote the emails):

    I answer feedback letters everyday from my subscribers with questions like "where can I buy stuff for Macs".... Rightly or wrongly there is a demand for marketing information. Interestingly very few people opt out of these lists. Apathy — I think not as my stats show that many people go back to the list to change preferences -— what's this? active participation? I have spent months researching what is working on the net. I gotta admit I still don't quite get the permission marketing phenomenon. I am however a member of a couple of lists I find invaluable. If it's spam it gives spam a good image.

I also think mass marketing has a lot more opt-in that I've been inclined to give it credit for. I read somewhere that 99% of Web use is devoted to portals and mass market promotional sites (help me here somebody -- I need hard facts). And I heard the other day that a huge percentage Sony's profits come from its PlayStation, rather from the company's many other businesses. Even if it's not true, it's making me think.

Kludos for Dell

Jerry Lynde wrote this to the Cluetrain list:

    There's so much negative that I felt it necessary to share a positive interaction with Dell. (and not the farmer in, either..) The story is pretty short and sweet. We lease/buy all our PC's from Dell here, and from the hardware standpoint, they make a damn fine machine. The boxes are easy to get into, designed well, and basically just a joy to work with.

    Anyway, yesterday we had a monitor die. No exciting smoke or anything, but the screen view shortened itself to a wavy half-inch tall strip in the middle of the screen. I called Dell's tech support and convinced them in short order that we needed a replacement. It was a warranty issue (we've had the monitor for less than two months) and they agreed to replace it. That was before lunch yesterday. I just finished packing the dead monitor for shipment back to Dell, they got us the replacement today.

    For the longest time, I had a dim view of computer manufacturers. This after dealing with what seemed to be bad box after bad box from Compaq, Gateway, IBM, etc. It's nice to finally have a computer manufacturer that I can trust to make a good system and make it right fast when something goes wrong.

That's the problem with companies like Dell. Sometimes they just don't suck.




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