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Author:   Doc Searls  
Posted: 6/21/2000; 10:52:15 PM
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Msg #: 202 (top msg in thread)
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Reads: 1882

Breaking China

Dr. Weinberger is back from China.Chairman Mao: Chairman Mao I know that because he reported (possibly) spotting a Cluetrain book in the hands of an actor walking through the set of The West Wing last night.

I don't think they show that show over there.

If it's true (about the book spotting), Perseus Books should get credit, even if unearned, for excellent product placement. Also a huge (earned) hand for the most recognizeable book cover since Mao's little red number.

Anyway, he writes about China in the latest JOHO. A sample:

    Hong Kong is a buy-or-bye culture. Every encounter is a contest. Oh, sure, it's beautiful, a thin strip of gleaming skyscrapers gripping the edge of land against a green mountainscape. But even the beauty seems derivative of Las Vegas, an example of what greed builds when its allowance is too big.

I love "buy or bye." It's about time BOB served as an acronym for something bad.

Speaking of Mao, there's this review from Amazon's page on the Chairman's sayings (oddly without a cover shot when a red rectangle would do):

    If you're looking for insightful observations by a real revolutionary who helped change the world, try Poor Richard's Almanack. If you're looking for a collection of banalities by a famous lunatic, try this book. Read it and wonder. You can't really understand the depths that China fell to without personally experiencing the pain of reading this book. Then imagine having to memorize it.

The book, once forced reading in the world's most populous country, ranks #45,229 in the Amazon Top X Million. Cluetrain is #78. Both average four stars. But Mao's gets 12 reviews while we get 84. Including, I just noticed, two brand-new ones that both give us five stars. The latest, from Timothy Cunningham of Philadelphia, pretty much nails it:

    I don't much care for business books. But this one blows away the category. Business is, after all, not about dollars. It is about people. Dollars are simply a way to keep score. And what could be more human than conversations? The notion that markets are really conversations is so old it's new. The Cluetrain Manifesto shows how we humans lost our way accepting the command and control structure and format of modern business. We have been engaged in a one-way conversation, with companies doing all the talking, while most folks tuned out the message.

    This book demonstrates how the Internet is bringing people back into the commercial process.

By the way, it's been almost five months since I re-affliated my on-line bookstore from Amazon to Wordsworth. Sad to report that sales so far have been zero. Not a one. Prior to that, the store brought in about $20 per month. Not much, but it bought a few double tall wet cappucinos at the local Peets. I just checked, and between April 1 and June 20, $493.18 in books were sold off my affiliate link-ins (all of which were here, as far as I know). That brings me $24.67 so far in this quarter. In the previous quarter, I sold $990.25 in books, for a referral kickback of $79.16.

I would link more to Wordsworth, but there's nothing at the Cluetrain page besides the book itself.

Not sure where I'm going to go with this, but that's a look at a little data, anyway.

Amen, sister

A good friend's last two emails contained this...

    Just saw your mention of C. Love's speech - I too was quite impressed - I sent it to a few select execs with this bilious remark:

    > I finally made it through Ms. Love's wordy, but fully common sensical
    > diatribe. I find nothing she says in any way offensive to reason or
    > taste.
    >
    > Every record, cable and dotcom exec should wake up
    > to find this tatooed on his face:
    >
    >
    > > What the hell is content? Nobody buys content.
    > > Real people pay money for music because it
    > > means something to them.
    > >
    > > Being a "content provider" is prostitution work that
    > > devalues our art and doesn't satisfy our spirits.
    > > Artistic expression has to be provocative.
    > > The problem with artists and the Internet:
    > >
    > > Once their art is reduced to content, they may
    > > never have the opportunity to retrieve their souls.
    >

... and this...

    Take a sample of workers who for whatever reason care about the product they are making, and another sample of unproductive hosers whose primary value is sucking lawn furniture, new wallpaper and bar tabs out of the corporate mammaries.

    Which group is more likely to sacrifice every form of craftsmanlike value - customer satisfaction, product quality, talent and the tantalizing efficiencies of a distributed workforce - to the primary directive of amplifying the labial interface?


And will that civilization have record companies?

Here's what one of the top record producers of all time wrote in his (somewhat pseudonymous)Cluetrain sign-up:

    It's about time we try to get to a civilization that's
    thinking of people, truth and
    humanity.




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