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Re: But, will each product be unique?
This is an interesting point:
As for the reproduceability issue, you're right. Construction deals in tangibles, and that's a huge difference. The commercial software business seeks to reduce that difference by selling binaries, and by key-lock systems like Microsoft is building into XP. But I think the construction metaphor is still useful one, if only to show a *similar* business in a mature state. The fact that construction has plenty of room for all kinds of manufacture (prefab and "open source"), distribution, service, etc., and is an $X trillion business worldwide, is a helpful example for software, which is still a very young business.
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