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 Wednesday, June 13, 2007 Permanent link to archive for 6/13/07.

Dear AT&T: Please go to hell 
 LA Times: AT&T to target pirated content: It joins Hollywood in trying to keep bootleg material off its network. Its network, the headline says. Not "the Internet", but its network.
 If you had any illusions that what you get from the likes of AT&T is "the Internet", you've just been corrected.
 Remember Ma Bell? Sheee's back! And now she's got the TV and "the Internet" as well as the phone.
 Excerpt:
 The San Antonio-based company started working last week with studios and record companies to develop anti-piracy technology that would target the most frequent offenders, said James W. Cicconi, an AT&T senior vice president.
 The nation's largest telephone and Internet service provider also operates the biggest cross-country system for handling Internet traffic for its customers and those of other providers.
 As AT&T has begun selling pay-television services, the company has realized that its interests are more closely aligned with Hollywood, Cicconi said in an interview Tuesday. The company's top leaders recently decided to help Hollywood protect the digital copyrights to that content.
 "We do recognize that a lot of our future business depends on exciting and interesting content," he said.
 Kinda gives ya the warm scuzzies, huh?
 If I were an AT&T customer today, and I had any other choice of service provider, I'd drop AT&T like a bad transmission. In fact, if you're an AT&T customer, I suggest you do exactly that. If you can.
 Then I'd work every way I could to build out the Net from the edge in, instead from the center out. That's the only way to keep it from becoming a one-way sluice for "exciting content" from Hollywood.
 Hat tip to Dave for the heads-up. Money quote: If there were a death penalty for corporations, AT&T may have just earned it.
 
Getting in bed with ourselves 
 Just posted Why are advertising and privacy strange bedfellows? over in Linux Journal. It looks at Privacy International's rankings of Internet service companies, where nobody gets the top (green) mark and only one company — Google — gets the bottom (black) mark.
 I ask a question: Could Google and its partners do as good a job in the advertising business if they did everything it takes to get a green score?
 And suggest that the answer is no.
 I also suggest that both advertising (as a monoculture) and privacy are problems that cannot be solved from the supply side. Specifically, We can't leave privacy solutions entirely up to large suppliers. That can't work. We can only solve privacy problems by equipping individuals with better ways to control and reveal private information while also finding what they want in the networked world. Until we do that, Privacy International will still be ranking sites with colors other than green.
 
Reducing survey suckage 
 In the ProjectVRM blog: Why surveys suck.
 That blog should become a lot more active soon, by the way.
 
On the continuing end of business as usual 
 Susan Abbott gets VRM:
 Essentially, VRM feels like it could be like a want ad on steroids, a combination of Craig's List and virtual agent. We never really got CMR (Customer Managed Relationships), we got stuck with somebody else's CRM. So we can't really tell them what our needs are, what segment we are in, or anything else that might help both parties. We have to engage on the terms of the vendors only.
 VRM is a concept about creating the tools to turn this CRM/lead generation formula upside-down.
 It reminds me a bit of the electronic invoicing and payment systems introduced first in the 80's by companies like GM, and embraced on a much wider scale in the early 00's. Companies were faced with miscellaneous invoicing formats from their thousands of suppliers, and were forced into a very inefficient process. Technology changed that, ultimately for the benefit of both the suppliers and the buyers, although it was the large buyers who drove the development and adoption of the process. Just in time inventory really only became possible because of the infrastructure established around invoicing and payment, which could then be extended to ordering.
 She's also read deeply into the ProjectVRM wiki, and added some isefull intelligence as well:
 Zopa and Prosper -- the non-bank intermediaries in personal lending -- clearly share some genetic material with the VRM meme.
 Lots of great progress being made here.

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