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 Sunday, December 3, 2006 Permanent link to archive for 12/3/06.

Chug 
 Michael Mace revisits the Cluetrain Manifesto. Among other things he wishes we'd made it shorter. Thanks to Rajesh Jain for the pointer.
 
New Dance at the Wrecking Ball 
 Later today I'll be driving up to the Internet Identity Workshop in Mountain view, which will run from tomorrow afternoon through Wednesday. To help us prep for that, I just posted Let's go bust some silos, over at Linux Journal. An excerpt:
 Even if they want to, vendors can't break their own silos, any more than any company could build an Internet. They build silo'd customer relationship systems for the same reason they used to build silo'd networks: because there is nothing yet outside that system to obsolete it by providing something everybody will adopt because it works better for everybody and not just for one party.
 Markets are human places. In their natural state they value independence and choice. Do our new user-centric identity technologies provide real independence and choice — including the choice to remain anonymous, at our discretion? Do they give us ways of expressing our intentions in the marketplace? Do they provide new mechanisms for genuinely relating to vendors (or anybody else)? Or do they just give us new and more secure key-rings for entering vendor silos?
 And do they allow us to remain anonymous, if that's what we want? That's the test of whether or not they support real autonomous, independent and choice-ful market relationships.
 As I've often said, the best thing about blogging (for me at least) is the provisional nature of our most constructive work. We do things by the book we write while we're doing them.
 Look forward to seeing some of ya'll there.

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