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| Tuesday, January 24, 2006 |
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Bon appetit 
| | dave (winer) and doc searls both remind me of the fat ladies i sit near in the cafeteria that always gossip and quote other people... |
| | i am mystefied as to who these people are and must work out who they are only by what they say about other people. that isnt blogging at all. i want to know about what their opinions are. |
Wide pressure system
| | In the U.S., trust in "a person like me" increased from 20% in 2003 to 68% today. Opinion leaders also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.). |
| | Opinion leaders in Europe apply a significant "trust discount" for major U.S. brands, such as Coca-Cola (U.S.= 65% vs. Europe= 41%); McDonalds (51% vs. 30%); P&G (70% vs. 44%); and UPS (84% vs. 53%). |
| | Companies in the technology and retail sectors are the most trusted, while energy and media-entertainment are the least-trusted industries. |
| | Television is the big loser in media trustworthiness with the rise of the Internet. When asked where they turn first for trustworthy information, 29% of respondents in the U.S. still cite TV first, down from 39% three years ago. The Internet is now cited by 19%, up from 10% in 2003. The same trend is evident in the U.K., where television has declined from 42% to 33% as respondents¹ first choice, while the Internet has risen from 5% to 15%. Newspapers, which are often thought to be the most serious casualty of the Internet wave, show rankings essentially unchanged in most markets at approximately 20%. Newspapers remain the first trusted medium of choice for respondents in France, Germany, Japan, Brazil, Korea, and Italy. |
| | "Articles in business magazines" is the most credible source of information about a company (US = 66%, Canada = 53%; Brazil = 75% Europe = 60%), followed closely by "friends and family," which has grown very strongly in the U.S. ('03=35% vs. '06=58%); Brazil ('04=66 vs. '06=73%) and Canada ('05=43% vs. '06=58%). |
| | Trust in media is low across all countries except for China (73%) and South Korea (49%). |
| | Trust in Non-Governmental Organizations (NGOs), which have consistently been the most-trusted institution in Europe during the six years that the survey has been conducted, has steadily increased in the U.S. ('01=36%, '06=54%); and increased significantly in the last 12 months in Canada ('05=45%, '06=57%) and Japan ('05=43%, '06=66%). Despite the survey asking for only trusted global companies, many respondents volunteered NGOs such as the Red Cross in France and the UK and Greenpeace in Germany were also frequently mentioned. |
| | The Edelman Trust Barometer found Microsoft Corporation the most trusted global company, followed by iconic companies in their home markets, including Toyota in Japan, Haier in China, Samsung in South Korea, and Petrobras in Brazil. |
Prophesy fulfilled
| | How long before Disney buys Pixar, like Apple bought NeXT, and Steve Jobs takes over Disney? (Trust me, it's a good bet.) |
| | Under the agreement, expected to close this summer, Pixar Chief Executive Steve Jobs will join Disney's board of directors. |
| | Answer: two years, fifteen days. |
Stern uncensored
| | Howard denied and debunked the story this morning, even saying he planned to walk across the street from Sirius to Fox and ask them why nobody contacted him or the show to do a little fact-checking. |
| | Really... Why would Sirius pay $.X billion to get the greatest enemy of censorship in broadcasting, and then censor him? |
| | Meanwhile, look up stern censor and see what happens. Earth to bloggers: don't believe what you read in the papers. Or at least in the New York Post. |
Is the Pope cluetholic?
| | But in the end its the Vatican that has the last, and the most ridiculous word: |
| | "A Vatican spokesman said that the Holy See had to defend itself against 'pirated editions.'" |
| | No, come to think of it, I get the last word. "The Cluetrain will not be making any stops in Vatican City anytime soon!" |
| | Still, the church is bigger than the pope. And more durable. This too shall pass. |
| | You know, like a kidneystone. |
discuss
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