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| Tuesday, December 20, 2005 |
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Birthrise 
| | The day was auspicious in another way: it's daughter Jennine's birthday. If she had a site of her own, I'd point to it. But she has better things to do, including a responsible high-level job here in San Francisco. |
| | Looking forward to seeing her, and other family folks, up in the Bay Area this Christmas. |
New fix
Play balls
| | If P&G really had balls, they would have the people create the flavors they want and make the executive decision about which ones to make and then create the marketing campaign about them. If P&G really wanted to succeed, it would give up control to the people they used to call their consumers. |
| | He explains the difference between one-way and conversational companies, and where both are headed. |
Because civilization is a barn we never finish raising
| | The model used to be, you developed a product, froze it and shipped it and then immediately began work on the next product version. Today the model is, build it, ship it, improve it, ship it, ... Or better yet, build it, ship it and let your customers improve it on their own. The company that can learn to build, listen, learn, integrate the fastest will have a sustaining advantage over their competitors. |
| | Accordingly, marketers will come to understand that the story now needs to be liquid. They too, need to learn how to listen in order to be in the conversation about the product they are promoting. It's more about dialogue than proclamation. |
Onward and downward
Dept. of Noncorrections
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