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| Thursday, August 11, 2005 |
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TV vs. WiFi 
Attention econonomics
| | Also just joined Attention Trust. (See the badge at the bottom of the margin to the right there.) |
Resetting the press button
| | Dave laments CNN's slide from a news to an entertainment network. To borrow Dave's own metaphor, they've zigged along with Fox and the rest of the crowd, when they should have zagged — and become more of a hard-news source, rather than less of one. |
| | I believe the cause is one I've been harping on for many years: a fatal split between commercial broadcasting's customers and consumers. If Dave and I (and millions of others) actually paid CNN directly for their goods, they'd feel more accountable. They'd have a real market relationship with real people, and not with numbers from a ratings book. |
| | But they don't have that. So they follow a growing assortment of networks that look as similar as pea cans on a store shelf. |
| | News-as-entertainment is a fad. But it's hard to see its evanescence today, when even the Eleven O'Crock news is down to 3 minutes of actual reporting fronting 27 minutes of network promos, car ads and pro forma sports and weather segments. |
| | But, as Scoop Nisker puts it, If you don't like the news, go out and make some of your own. |
| | Blogging's partners for that are news organizations that do have real market relationships with their readers. We've heard and seen way too many ORs stuck between blogging and journalism. AND is still the only way forward. |
| | When telepodding gets huge (and it will), watch TV news get real again. |
| | By the way, I though I was making up that linked word in the last paragraph, only to find Jim Thompso's post here #1 out of just 12. Watch that number. |
| | [Later...] This paragraph formerly pointed to what Jim posted here, and what that post pointed to as well. Heather Green objected — legitimately, I believe. |
Try impossible
| | Blogs require caution, but are much more predictable than chat rooms. "The blogs we would encourage people to advertise on have a small number of authors, one, two or three tops. In chat rooms, anyone can post," said Scott Rafer, CEO of Feedster, a blog and RSS search engine and ad network, who is building technology to monitor and filter blogs. The other major difference is that because the postings are predictable, the content can be monitored and controlled by automation or by human beings. If something objectionable is posted, an ad can be pulled within minutes, he added. |
| | I added the links. AdAge still doesn't grok links to anything other than its own "content". |
Improved surf conditions
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