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| Saturday, April 9, 2005 |
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Snowblogging 
| | It has given me, personally, an opportunity to get much closer with you, the public. Often, I find your comments insightful and compelling. At times your criticism is harsh. But the fact that you have remained interested and continue to have faith. |
| | This is, literally, public relations (you, the public). My advice to Bob and other GM brass writing on the FastLane blog: speak person-to-person, not person-to-public. Take something one person says, and respond to that. Better yet, add to it. Think of every point you make as "yes, and..." or "no, yet..." |
| | Think of topics, of ideas, of conversations, as snowballs that grow with each link — if they're worth linking to. |
| | Here's one idea: demo-sell cars through rental agencies. This is timely and perhaps opportune — since you've finally retired the Chevy Cavalier, which forced me to retire Searls 4th Law, which said "No matter what car you want to rent, the one you'll get is a Chevy Cavalier." |
| | I rent from Budget for one reason: there's a good chance I'll get a Ford Focus, which is a great little car. I don't know if I've sold any, or many; but I have a lot of readers (for a blog, anyway, which may not be saying much by GM standands; but hey, snowballs start small). |
| | The last few days I've been reporting on my experience with a Ford Mustang that Budget rented me because they were out of Focuses. I started out disliking it, but after four days I began to appreciate its virtues as a performance car. Mustang owners chimed in. I don't know if the conversation started a snowball rolling; but I'm sure the result was net-positive for Ford. |
| | What's more, what I said, and others have said, about Focuses and Mustangs, will stay out there on the Web, attracting and passing along linkage that contributes steadily to Positive Reputation. |
| | I'm looking forward to whatever replaces the Cavalier at agencies like Avis (which seem only to carry GM cars). What I'm hoping, for your sake, is that the new cars sell themselves as well as the Focus and Mustang do. |
Think of it as Venn overlaps
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Recollections
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