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 Thursday, February 10, 2005 Permanent link to archive for 2/10/05.

Travelling man 
 Dave reports on his meeting with the News-Record in Greensboro, which was my hometown newspaper for some of the many years I lived in North Carolina. Actually, it was two papers back then. I lived there that long ago. His next stop is Chapel Hill, my last home town in NC (I moved to Silicon Valley in '85). Maybe some old friends (to pick two of many) there can show him why theirs was the hardest town I ever left.
 Is Crooks Corner as good as it was way back then? If so, highly recommended.
 
Leveraged clues 
 Here's my three-years-old answer to the new question Eric Norlin asked yesterday. The main thing that's changed is the proliferation of blogs on marketing, PR and advertising. Markets getting smarter faster than suppliers, cont'd.
 Bonus link: The Profit, by Kehlog Albran. Especially Fate.
 
Rules of the road 
 Took me way too long to get here yesterday: six hours from Santa Barbara to Del Mar, which is north of San Diego. The odometer says it was about 200 miles, but that includes several short but time-wasting side trips to find a Starbucks.
 Earth to Starbucks: Make it easier for travellers to find your stores. Like, when you generate a map like this one...
 Starbucks Irvine map 1
 And the user clicks on the "e" to see the next map in that direction, don't give them a map that only shows stores from the last search...
 Starbucks Irvine map
 Show all the stores on that map. Or at include a button that says "generate list of stores in map area" or something like that.
 After seeing the second map, above, I did a search for Lake Forest (there are lakes? there are forests? in southern Orange County? who knew?) and came up with this map...
 Starbucks Lake Forest map
 Which was helpful. They actually do provide close-up maps of locations, which have names like "MacArthur & Main, Irvine". Unfortunately, I was doing all this over a cell phone bridge at sub-dialup speed, so waiting for a map to form on the screen was like watching paint dry.
 Now I'm up early at the hotel (a Marriott Courtyard), which kindly provides free broadband, to which I've attached a Wi-Fi base station, to netify the three laptops I've brought with me (two Linux, one OS X) — I'll be talking about laptops at the Desktop Summit this afternoon.
 It's a nice enough place. There's a desk with an office chair; although the chair is cheap and the desk is too high. And it has a motel-grade wall unit for HVAC, rather than something central with a thermostat. So ventillation is noisy.
 The shower isn't bad, which is saying something. Searls' 9th Law says There's something wrong with all hotel showers. The shower head is too low, or doesn't work right — such as when it "saves" water by atomizing it, so the best it can do is bathe you in a kind of steam that achieves room temperature by the time it reaches your ass, even if water coming out of the shower head straight into your bald spot is hot enough to strip wallpaper. The controls have a cryptic UI or require the hands of a safecracker to operate. The water temperature changes without warning. The curtain wants to hug your body for no reason, or allows a gallon of water to escape and soak the floor. Worst, of course, are the bathrooms with fans so loud you can't hear yourself think; or, in my case, listen to podcasts bridged from laptop or MP3 player to FM and played on a portable radio.
 Anyway, kudos to Courtyard for breaking that law. Except for the fan. It's loud, but at least I have the choice of leaving it turned off.

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