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| Monday, October 4, 2004 |
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From the It's Even Worse Than It Appears Dept. 
| | The establishment of a counter-bazaar of loyalist paramilitaries in Iraq would quickly put the insurgency on the defensive. Over the next year, their establishment would likely result in a level of "controlled chaos" sufficient to allow the US to withdraw its forces. Additionally, these militias could operate while the government maintains a fig leaf of democracy. |
Not sure if that's a good or a bad thing
| | Just found this, which starts, |
| | Marketing communications used to be like bowling: the idea was to hit distant targets by rolling things out at them. You knew you wouldn't knock them all down every time, but with some skill you could hit most of them, especially if you put some kind of spin into your delivery. |
| | But the marcom game made ordinary bowling look like knock-a-block. To win at the advertising lanes, you needed big, expensive balls and a real strong pitch to make an impact on millions of moving targets. Over at public relations, you only needed to hit a few dozen targets, but they were a lot harder to impress. This is where you needed a gentle delivery and lots of spin. |
| | Every alley had its own special qualities. Direct mail addressed each target with a separate ball. Trade show booths were alleys where the pins were invited in, so they could be knocked down personally. But every marcom alley was still a one-way street. It was not the pins' job to roll the ball back at the bowler. |
| | Well, the Internet puts an end to this game. The Internet is what Howard Rheingold calls a "many-to-many" medium. On the Internet, everybody gets to go bowling. The targets of marcom's missiles are finally in a position to roll some messages of their own. But chances are, they won't be interested in rolling them back at marcom. They'll go straight after the parts of companies that are used to having marcom do their pitching for them. They'll send emails to top executives. They'll post notes in engineering newsgroups. They'll root out the facts behind marcom's well-crafted claims. |
| | Now marcom needs to play a new game -- one based on the interactive and (soon to be) ubiquitous nature of Internet connections. |
| | I blogged that on January 22, 1996 (it says 1995, but I think my brain was still in the prior year). There were no blogs then, so I just put it up in my original bloglike subdirectory, Reality 2.0, which slipped into legacy status in mid-2001. |
| | Surprising how well it holds up, considering. |
| | It closes with nineteen rules. I wouldn't change one of them. |
Appeal
Also the testes
Solipsoquy? Solipsoquism?
| | Adam to Dave about the subject of podcasting on yesterday's Trade Secrets podcast: If you listen to your own soliloquy, what is that? Another great show, by the way. I'm listening in my hotel room, on the shitty radio by the bed, over wireless from the Wi-Fi hotspot, bridged to the Belkin Tunecast II, on 88.9 FM. The station has a 100% share of the local audience. |
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