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| Tuesday, July 15, 2003 |
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Witerature 
| | 'claimer: If it were a movie, the rating would be X. |
The short answer: No
| | The piece is right about everything but the presumption that Gov. Dean and his campaign have "control" over the avalanche of support that's been coming their way: |
| | But by encouraging so much spontaneous organization, Dean has—knowingly or unknowingly—ceded a lot of control to these unofficial groups. It's a gamble that may pay off, but it's still a gamble. |
| | Hey, they're taking advantage of spontaneous organization, not just "encouraging" it. |
| | See, we're now in the era Jock Gill calls post-broadcast politics, where the metric changes from dollars to donors. Broadcast politics — the old politics of top-down military-grade campaigining — is all about strategy and control. That shit's over. Or at least it has a new context where the required control has more to do with thickening of skin than imposing of order. |
| | Every company already to one degree or another is a hyperlinked organization, although management may not yet know it. |
| | ...(get) out of the way. It's not your job to create conversations, to create voices. It's your job to listen to the conversations and voices already there. |
| | The web is remaking business in its image. This is a bottom-up, distributed network of people creating their own loose structure. You're not in charge anymore. Resist the reflex to reassert your control. |
| | Here's what's cool: What's happening in slow motion to business is happening rapidly to politics. So far the Dean people are taking advantage of the change. |
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