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| Friday, March 7, 2003 |
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Customer vs. Consumer, cont'd 
Make no mistake
| | If you know anybody who's into being all dumb about the Net, this is the place to send them. |
| | Of course, it's good for people being smart too. They just don't need it as much. |
| | The good doctor explains more here. |
| | Sorry I can't add more now. Something about the long list makes things crash. No time to figure out why. I'll put up a new list of links tomorrow. |
| | A thought: This thing needs some fun graphics, don't you think? I'm liking some kind of Koosh ball drawing that represents the World of Ends we call the Net. Volunteers, hm? |
| | A number of folks have compared World of Ends to The Cluetrain Manifesto (which went up four years ago right around this time of year). I suppose that's unavoidable. But the idea here is different. As Jakob Nielsen perfect put it, with Cluetrain we had guys who defected from marketing to side with markets, raising our collective voices against marketers' misunderstanding of what markets are really about. Remarkably, it still serves that original purpose, along with Chris Locke's brilliant (and highly useful) Gonzo Marketing. Where Cluetrain was the work of four authors, World of Ends gathers the wisdom of many more: Reed, Burton and Isenberg, to name just three. And its purpose is to put in one place what we might call commons wisdom about the Net. David Weinberger and I had both become a bit tired of saying the same kind of thing over and over again in our blogs and essays. Better to summarize it all in one place where anybody and everybody could point to it. |
| | World of Ends also has a specific purpose: to help save the huge sums of money and time being wasted by large old industries that don't even qualify for Cristensen's Innovators Dilemma, because they were barely innovating when the Net blasted the old infrastructure out from under them. |
| | These corporate codgers aren't only screwing their employees and stockholders, but citizens as well — buying votes and biasing regulators to serve an agenda that screws things up for everybody. |
| | That agenda will fail. WoE's purpose is to hasten that, plus the smart decisions that will surely follow. |
| | Finally, I'm getting HUGE email traffic on this. Forgive me if I can't get to it all. Lots of other real-world stuff going on here. Thanks. |
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