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 Thursday, October 10, 2002 Permanent link to archive for 10/10/02.

Next stage: bitchy 
 Lockergnome:
 ...if I don't visit Doc Searls' blog at least 2-3 times a day, I start getting "fussy".
 
Loading the spread 
 One of the cool things about a bunch of bloggers covering a conference is that no one of them has to cover it all. Or even more than a part of it. Some of the best coverage these last couple days has come from the only other guy blogging the award ceremony (an after dinner thing — not laptop friendly amidst all the coffee and desert distribution): Nathan Torkington. He's behind me right now, tapping away.
 Winners of the Digital ID World Awards, by the way, are Drummond Reed, who led development of XNS, and Liberty Alliance.
 Just discovered a Ballard connection here at the table. To my right Tia Walker, founder and Chairman of Authora, which happens to live in the Ballard district of Seatlle, also home of Linux Journal (we're in the Ballard Building, in fact). Tia tells me that Drummond, our first award winner, is another Seattle dude.
 
The livid end 
 The Head Lemur:
 Let's stop screwing around here. DRM does not stand for Digital Rights Managment. It stands for DIGITAL RESTRICTION MONOPOLIES....
 Entertainment Armageddon has arrived and the entertainment industry will reap the whirlwind. Let's assume for a moment that we will agree to download music. One of the best thing that internet servers do real well is keep track of files that are accessed. The HTTP protocols that are allowing you to read this have recorded the fact that you have the complete file. This along with every artist demanding that a neutral third party count downloads will screw the recording industry as there will be no fat to charge against the artist for promotional and comp copies, or any of the myriad charges that appear on royalty statements.
 We have the technology to rip, mix and burn. Napster, and it's successors are demonstrating that we want music, but we want to package it ourselves. Everybody I know likes 1 or 2 songs on an album. The recording industry doesn't seem to have figured this out.
 
Playing it unsafe 
 Sheila Lennon blogs Illegal art (love the "contract" that pops up), among other important things.
 
Welcome to the real world, Neo 
 Gary Turner: 7.37pm - A teenage kid from around the corner is trying to hack into my WiFi LAN. He's sending me messages challenging me to a game of Quake 3.
 
How to unglue Hollywood's hold on Congress 
 Alan Graham has a perfect idea:
 Let's send a book to each Representative — glued shut! They can't open it because we already read it. The iconic representation is simple...and most people would think that glueing a book shut after reading it would be absurd, but that is just what we need. The only way to define the absurd...is with more of the same. Let's send thousands of books, glued shut...along with a letter that clearly explains our point.
 
No wonder it blows 
 David Weinberger's DRM panel is up. Denise is on it, so she can't blog it (at least not now). Eliott Noss is sitting next to me. He just told me he's seen ten panels just like this one. Me too. I'm tuning it out. Hate to say it. My ears go on when I hear David's or Denise's voices, but otherwise I'm elsewhere.
 Woop! Brad Brunnel, the Microsoft guy, just said something about "You, the consumer..." Ack. Thought: the whole DRM conversation is about prophylaxis. It's putting a condom on the consumer. Not pretty.
 [Later...] Nathan Torkington transcribed it, live. Amazing. He adds more here.
 And here is David's own rundown on the panel.
 
Behond control 
 Martha Rogers: Relationships are two way. Quotage:
 When I hear somebody say 'we're establishing a relationshi between our brand and our customers... I don't think so. Brands are untouchable icons.
 Relationshps are all different, iterative, have ongoing benefits, have a context that changes over time, and generate trust.
 What experience should I expect if I'm a customer?
 random acts of kindness by customer-friendly are not the same as customer centricity. The key interact, remember, respond.
 Every 20 years, the cost of processing a single bit of information declines by a factor of 1000.
 The more effort the customer invests, the greater their stake in making the relationshp works. Going to a competitor is reinventing the relationship.
 In the 20th century, competitve advantage came from product and brand. In the 21st it comes from information.
 Focusing on relationship equity will refocus the businesss on people.
 I'm with her on all this, but I hate the term "equity" here. Like "human capital," it cheapens itself. What makes relationships valueable is their pricelessness.
 More quotage:
 Reciprocity: do for customers what you want them to do for you. For example, full disclosure, when it's possible, provides immunity.
 She just asked how many people in the audience own a TiVo. Not that many hands went up. At Digital Hollywood, nearly all the hands went up.
 88% of ads in TiVo households don't get watched.
 The goal of a market economy itslelf is to facilitate signals from customers to supliers... The problem is that moving that signal up the chain is like the game of "telephone."
 
Shooting gallery 
 Here's a mini-gallery of shots from lunch yesterday at DIDW:
  4some.jpg: foursome at didw
 Going clockwise, Denise Howell, David Weinberger, me, Chris Locke, Phil Windley and Peter Biddle.
 The pic of Peter doesn't do his friendly nature justice, but it's such a good pic I had to run it. Wish I could find a good link to him — one like Greg Maffei's. I was surprised and flattered yesterday when Greg's brother John, who also works at Microsoft (Greg is now at 360.net) came up and told me how much he likes my blog.
 Heard Mike Golby would be here. Haven't seen him yet, though. Maybe that's because he says on his blog that he's in the Canary Islands. Matt Jones also told me several of his BBC colleagues are here. Gotta look 'em up.
 
Breakfast of champions 
 Broke the fast this morning with David, AKMA, Jon and Esther, who's moderating the first panel this morning. Fun group. Had an earlier conversation with Jon about the issue of "control," and agreed that it was the wrong topic. What customers and vendors want out of identity services are relationships. The take-away quote: You can't control a relationship. In a relationship, you have conversation, shared knowledge, agreements, disagreements... It's messy but worthwhile. Right now your relationship with companies conferring identity is limited by what little they want to know about you — not by how much. Same goes the other way.
 We also talked about David's DRM panel later today. It's a hugely hot subject. Should be fun.
 Not speaking of which, David points to a somewhat depressing account of Larry Lessig's oral argument in front of the Supremes yesterday. (Declan has some terrific photos.) By the way, Howard Rheingold reminds us that LawMeme's blogging of Larry's orals yesterday was committed wirelessly. That rocks.
 While I'm not on the subject, I'll point to Jon's excellent 'roll of CxO blogs (it's a sidebar on the right). Very interesting to see what changes these guys have been going through since they started blogging.
 
Calling to mind the choice between shitting and going blind 
 First Monday: Hactivists or Cyberterrorists: The Changing Media Discourse on Hacking, by Sandor Vegh. The abstract:
 This paper scrutinizes the language of government reports and news media sources to shed light on their role in forming a negative image of politically motivated hacking in general, and online political activism, in particular. It is argued that the mass media's portrayal of hacking conveniently fits the elite's strategy to form a popular consensus in a way that supports the elite's crusade under different pretexts to eradicate hacking, an activity that may potentially threaten the dominant order.
 There's a lefty-paranoid cast to the piece, but it has plenty of astute stuff. Such as:
 ...the number of articles in the print media that actually defends the Internet - and argues on the side of privacy and the protection of civil liberties against the building momentum to label it as a threat, a safe haven for terrorists - is scarce.
 
Welcome abroad 
 Letter to Slugger O'Toole is a new blog about Northern Ireland politics and culture by Mick Fealty.
 
Obsoleting the consumer 
 Slashdot is pointing to the heavy blogging (mine is relatively light) here at Digital ID World (DIDW). Reading through the postings, it's clear that the view from the outside is similar to what Brett Glass and Nikolaj Nyholm have both been seeing at the show, and which they shared during Q&A at the Open Source and Identity panel I moderated yesterday: that we're hearing lots of stuff about what companies are doing to "manage" and "control" identities, but not much from the user or customer side. They were hoping to hear more from the open source folks about the issue. Frankly, so was I — and I'm one of them.
 Denise Howell (whose blogging rocks) catches the gist of Brent Glass' closing remarks from the audience:
 I don't want any organization having control of my identity. I don't trust enterprises. I don't trust the government. I want to be the center of my identity. One of the things open source has going for it is it puts the user at the center. Could the panel explain if it can do this for us? Can it give humans control that need not be relinquished?
 That lays out the ground I need to cover in my Identity Infrastructure talk tomorrow.
 Among other things, I'll be saying that I don't think making individuals central to identity infrastructure is a job just for open source folks. If it is, it won't happen. We also need entrepreneurial energies here. We need inventions that mother necessity. We need something that catches fire in the marketplace and drives new identity standards to ubiquity.
 RSS, SOAP, SAML, XML-RPC and XNS are all hot acronyms here at DIDW, and all of them have been driven by independent commercial developers who follow Dave's perfect advice: Ask not what the Internet can do for you, ask what you can do for the Internet.
 The Internet needs identity (ID) protocols, APIs and other standards that nobody owns, everybody can use and anybody can improve. Those standards need to fully empower each individual who operates in a marketplace. They need to obsolete consumers by turning them into customers. The big players in the ID game need fully empowered customers far more than any system for managing them.
 Open source plays a critical role. That's what PingID.org is about. Same with DotGNU. Shibboleth. XNS.org. All of those efforts are symbiotic with commercial efforts, in many cases by the very same developers.
 I could l go on, but it's 6:15 am and I've gotta get to work (and out of the lobby, where the trade-off for free wi-fi is endless Kenny G music on the hotel PA system).
 
Feeding those hungry aggregators 
 Big thanks to Uncle Dave for fixing my RSS problems.
 You can read the DIDW feed here.

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