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| Sunday, March 18, 2001 |
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Oh shut up.
I was about to say something nice about Charles Fishman's piece in the current FastCompany when the computer started talking to me in Promotionese. It was a audio ad of some kind promoting something FastCompany is doing in Philadelphia. Very annoying. Also unsolicited. Also unexpected. Ironically, the Fishman piece is about bad customer service. In fact, the whole issue is titled Betrayed! and is about "The biggest lie in business: 'the customer is in charge.'"
Still, it's a good piece. A sample:
The hard part is not the service. The hard part is everything but the service. The hard part is how companies think about what they are doing and how they behave as a result. Why is the service of airlines so bad? Simple: Airlines don't think of themselves as service organizations. Airlines think of themselves as factories that manufacture revenue-seat miles. Airlines have been tuned in to the efficiency of their manufacturing operations, not to the quality of the journey that they provide.
That's my quickie for today. We're driving back to Santa Barbara in a few minutes.
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