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Where Doc Comes From l just learned from George Lakoff (my favorite thinker) that his new book is out. Co- Again, I encourage you to buy books at your local independent bookseller. If you want to order online, my first choice is Wordsworth. The links to Amazon here in are in return for the courtesy of providing us with the only image of the cover that I could find on the Web. I still object to their patent policy, even though they have made some positive moves in that regard. Interesting: I just discovered that I sourced George extensively in the Open Letter on Patents I wrote last Spring. In fact, I'd be interested in getting his reactions both to that piece and my August Linux Journal editorial on the Microsoft ruling. Weblog Rolling 101 Veteran journalist and fellow PR scourge Deborah Branscum has a new weblog: buzz.Weblogs.com. Its window title, peeking over the top window in which I'm writing, says "Press Releases Must Die." I love it. Deborah's main site is MonsterBuzz.com and her next event is Buzz 2001. I see the speakers include Jakob Nielsen, Dave Winer and Jeff Ubois, whose company is the perfectly-named Dissapearing, Inc. I spoke at the first Buzz 2000 this past July. It was a blast. Also the opening of a necessary niche that Deborah is filling quite nicely. Check it out. Very Jerry I've always loved Jerry Della Femina. Back in the Sixties he put out the best book ever written about the advertising business, From those Wonderful People who Brought You Pearl Harbor. That book did more to lower my resistance to joining the ad business than anything else I remember. The man is has always been equally funny and sensible, as we see here in this Context magazine piece:
Anyone who thinks they are going to get ahead by generating ad revenue or by buying ads on the Internet is wrong. I have never been in a meeting where my media person [who helps clients decide where to place ads] got up and said, "We’re going to advertise on the Internet." If he did that, I would replace him. Great to see he's still making extreme sense. (And thanks to Chris Locke for pointing out the piece.)
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