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| Sunday, October 8, 2000 |
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Feats of Clay
I love reading Clay Shirky. He's a true polymath who has been around, knows his stuff, and makes good sense pretty much all the time. And every once in a while he drops a knockout line. For example:
Smart agents -- web crawling agents as opposed to stored preferences in a database -- have three things going against them:
- Agents' performance degrades with network growth
- Agents ask people to do what machines are good at (waiting) and machines
to do what people are good at (thinking).
- Agents make the market for information less efficient rather than more
And this line, from a Business 2.0 piece:
It seems strange to point this out to the Nokia's and Sprint's of the world, but the thing users want to do with a communications device is communicate, and communicate with each other, not with Proctor and Gamble or the NBA.
I even like Clay when I half-agree with him, such as where he disagrees with Jakob Nielsen. (Actually I pretty much agree wth both guys.)
Anyway, keep an ear out for the dude. He's one of the Good Ones.
Inchoations
A few days ago I got an email that began with this:
in the Cluetrain Manifesto the authors
argue that business is a conversation.
if business is a conversation, then media is a party
u don't charge to come to a party
u don't charge to play at a party
u don't charge to jam at a party
....if u charge....it is no longer a party... notes...
communion with: self, god, other
eucharist....communion...celebration
art...communion...celebration....
party...communion...celebration...
.......life!....communion....celebration..
Thoughts::::
In the Manifesto, our first thesis says Markets are conversations. So are lots of other things, of course. Marriages, for example. Businesses. Churches. Even governments. Metaphors are like that. You borrow the meaning of one subject to make sense of another. By metaphorical implication, markets are also battlefields, environments, animals and sports arenas.
I like conversation as a metaphor for markets because conversations tend to be positive-sum. They also seem to map better to reality especially in its the pre- and post- industrial forms than the (still more popular) alternatives. I think my co-authors agree, though you'll probably get different explanations out of each of us.
We didnt' say business is a conversation. Or did we? I don't remember. But I do like the leap of logic that moves from that metaphor to media is a party. Especially explained by you don't charge to play at a party. I'm still not sure what to make of that, other than some kind of gut sense.
In fact, this gut sense is what moves me to write an open letter to Meg Whitman, Cluetrain fan.
discuss
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