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More shameless floggery One of Cisco's in-house sites recommends Cluetrain as "one of the best books for staying two steps ahead of competitors." Not exactly what we had in mind, but hey. The gist:
The "Markets Are Conversations" chapter alone "is worth the price of admission, nailing the way ever-more-desperate marketers pursue ever-less-interested consumers, who would be happy to talk to the companies that sell them products, if only someone were willing to listen," writes Upside reviewer Deborah Branscum. The Cluetrain Manifesto is both a much-needed warning and an essential primer on treating customers as individual humans rather than faceless demographic groups. I think they get it. Touch is this year. Feel is next year. IDC reports that B2C sites are getting some clues about customer service. "Customer-touching features are a priority for the holiday rush" says the IDC pess release. Hurricane has trouble with existence
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Gordon was no big deal here in central North Carolina. Some rain, no wind. Lucky break for me, anyway. I've gotta fly out of here tomorrow on United, the 
