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| Monday, September 11, 2000 |
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Be your own puppet
I didn't realize, until I blurted out a long response to a post on the Cluetrain list at Topica, how much I hate the word "strategy." One excerpt:
Customers don't give a gnat's ass about business models. Every "worst company experience" you had last year was a business "strategy" or "model" of some sort. The car salesman who bothered you on the phone at home. The unwanted email. The telemarketing calls at dinner time. The voice mail maze meant to keep you from talking to a human being. Even the "customer focus" that "delivers" a "customer interface" in the form of insincere happy-face interactions where human beings pathetically act the part of policy puppets.
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