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Never argue with a man whose friends give him pixels by the barrel. Adam Penenberg is giving Forbes a link lashing for hanging him out to dry. Seems the magazine didn't want to back the award-winning writer after he was subpoenaed to testify about a story he wrote that opened with this perfect hook:
Lewis Koch spilled the rest of the beans yesterday in an Inter@ctiveWeek piece. Clearly, Penenberg is not the guy you want to piss off:
Koch goes on: Penenberg's resignation went to tens of thousands of Internet mailing list subscribers - lawyers, hackers, techies and, most important, journalists. And he didn't stop there, either. Oh no. William Congreve is the one who wrote "Heaven has no rage like love to hatred turned, nor hell a fury like a woman scorned." (Love for Love [1695]) More recently, Rob Becker wrote "Men are hunters and women are gatherers." (Defending the Cave Man [1992]) Journalists hunt and gather for a living. Scorn us at your own risk. Excuse me? Good bye. Thank you. Wendy Zellner writes in the latest BusinessWeek:
I have been one of your best customers for years, though apparently you don't know it. You think you're so edgy, sending me so-called ''personalized'' e-mail for products and services that I don't want. Your Web site can't remember what I buy from one visit to the next or how I like to shop. You still spend most of your budget on TV ads, which I promptly zap. And products made to order? They don't exist on your Web site. That's why I intend to forget about you. Good piece, with a bottom line by our friend Steve Larsen of NetPerceptions (whose Personalization.com site is edited by Cluetrain's own Christopher Locke and takes sides only with customers ):
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