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Cluespotting A lot has been written (the best by Chris Locke) about the extreme cluefulness of Ford's decision to give each of its ten zillion employees a PC and Net access. Now I spot this Cluetrain piece, in Automotive Manufacturing & Production, about Ford's clue-getting process: My associate Jeff Sabatini, after familiarizing himself with the Cluetrain website (www.cluetrain.com), determined that of all of the people in the auto industry he knows, Richard Parry-Jones, group vice president of Vehicle Development at Ford, would be most appreciative of what the creators of the site say in their “95 Theses” about markets, conversations, and people. The writer is Gasy S. Vasilash. Wonder if he knows?
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