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Let them eat |[|]]|]|]]|[|] Saw this double-truck ad for ZeroKnowledge in the June 19 Business Week (pp. 26-7) . . .
. . . and it had a certain familiar ring to it. Kinda like . . .
I think Chris Locke, author of the original, deserves to run in the credits for this one. More than anything else, his deal with it graphic launched the Manifesto. It didn't give us our voice; it gave us our source. It told us who we were talking for. ZeroKnowledge also deserves extreme credit for running (to my knowledge, at least) the first ad for the first dot-com company to speak, like Cluetrain, from the market, from demand, from (and for) the customer. Not from the ever-more-clogged distribution pipe that Courtney talks about (see below). I don't know who they are yet, but I like them a lot already. And I hope the ZeroKnowledge folks don't mind that I took the liberty of borrowing and enhancing their Web graphic by adding their own print advertising copy. (The nearly copyless original graces the top of their home page.)
Dear Everybody, Dave Winer shares this about Cluetrain: In a world operating under the principles of the Cluetrain, every CEO is also a journalist. How do I know this? Because in the world of the Cluetrain, everyone is a journalist. That's why I consider Weblogs the most significant development in journalism since the diary. Of course, it is the diary. Dave points to a recent speech by Courtney Love, the Cher of our time (brains, wit, 'tude, midriff, acting talent...). She makes extreme sense about The Record Industry and why we don't need it any more: What is piracy? Piracy is the act of stealing an artist's work without any intention of paying for it. I'm not talking about Napster-type software. I'm talking about major label recording contracts. She goes on to do the math. Bottom line: the Industry gets everything, the artists get nothing but fame and work, if they're lucky. Not money. She concludes: I'm looking for people to help connect me to more fans, because I believe fans will leave a tip based on the enjoyment and service I provide. I'm not scared of them getting a preview. It really is going to be a global village where a billion people have access to one artist and a billion people can leave a tip if they want to. It's a radical democratization. Every artist has access to every fan and every fan has access to every artist, and the people who direct fans to those artists. People that give advice and technical value are the people we need. People crowding the distribution pipe and trying to ignore fans and artists have no value. This is a perfect system. This woman is on the 'train, big time.
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