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Wow! The Cluetrain Manifesto is now #146 on the Amazon hot X zillion. — Doc Searls
eWorld 2.0? Apple has a new strategy for helping its poor, dumb users cope with that awful, hard-to-use Internet, and make it, Yes!: your very own iNet. Or whatever. Its new iReview, iTools and iCards are all integrated to some degree with OSes 9 and up — and replicate, in attractive and exclusive ways, similar services that are already available to anybody over the Web. Sound familiar? No, it's not just hugely Microsoft-like (and also AOL-like). It's creepily similar to Apple's failed eWorld, which was an AOL clone. eWorld even ran, reportedly, on AOL's servers, and used a Mac version of the awful pre-Explorer AOL browser. eWorld caught the back slope of the fast-fading online service wave, right while the Net was taking off (and Apple hackers had actually established the Mac as a leading Web server). Are these new iServices equally clueless? From the looks of this Wired piece, the answer appears to be yes. — Doc Searls
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