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One of the best things about Tom Petzinger's amazing Wall Street Journal Millenium edition Web site is his interview with Kim Polese. (One of the worst is the accompanying portrait, which makes the beautiful Ms. Polese look like Isaac Newton.) A sample:
WSJ: What's the open-source movement telling us about the future of commerce, when these people give away so much work with no assurance of a personal financial return? Ms. Polese: Because the formula works. It is being proved again and again — with Java, with Netscape, others. Look at Sun and how it has profited from Java. Not from a pure dollar exchange for Java itself, but for all the businesses that it can now build on top of that platform. There are many examples now over the last couple of years that show very clearly that huge multibillion-dollar businesses can be created, wealth can be created. And, in fact, when we left Sun at the end of '95 to start this company, we were looking at the proliferation of Java everywhere. We knew that a lot of people were going to build great companies on top of Java. — Doc Searls
— Doc Searls
The new Fast Company is out, and there is a nice mention of Cluetrain in It's a Web, Web, Web, Web World, by Katharine Mieszkowski. A sample: Writing for the Web isn't just about making your concepts easy for humans to understand onscreen. It's also about communicating in a voice that's credible without being stuffy. The site that takes on the issue of tone most aggressively is the Cluetrain Manifesto (http://www.cluetrain.com ), which has a lot to teach about what online communication means. Does your Web writing sound like corporate double-speak? If so, it won't fly online. This site is a good place for a reality check. — Doc Searls
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