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Clueless in Seattle: "Despite its legitimate and useful purposes, the Blurb Index eventually came to symbolize for me a corporate management obsessed with enforcing a blandly conventional zone of contact between its agents and customers." So: guess who the clueless company is this time? Some dilberty denizen of the Fortune 500, perhaps? Nope. Try Amazon.com. It's actually old news. The quote comes from a piece in the Seattle Weekly from July, 1998. Can it possibly be better today? Given our own recent experience, we'd bet that it's worse. Could it be that the other side of our frustrated conversations with Earth's Biggest [YourBusinessHere]store is the Blurb Index, mouthed through low-wage Ph.D. candidates with dreams of stock options and downstream cash-outs? We'd be glad to hear from anybody who can update us on the matter. Write to ringleaders@cluetrain.com
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