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| Saturday, November 20, 1999 |
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"The key to the Internet's extraordinary innovation is that it doesn't allow a term like 'allow.' It's architected to disallow it." That's from Lawrence Lessig's insightful "Architecting Innovation" piece in the current (November 15) Industry Standard.
The Standard also reports (in the same issue in print, but not online) that Streams Online, a chicago Web design shop, organized Simpsons viewers to force WFLD-TV to restore the program to its customary time slot. The key: all they did was release a viral meme in the form of a Web site with an electronic petition form that ultimately gathered over 5000 signatures. That said, the Streams site itself is a triumph of art over utility. Here are your choices on the home page:
- "I have the Flash 4 plugin and I would love to see the Streams Homepage in Flash. I love the future."
- "I don't have the Flash 4 plugin and I will be satisfied with the
Streams Homepage in plain HTML. 1994 Rulez!"
Not only is there no way to link to the Flash page, but the thing takes forever to load (even over my DSL line!). And you'll get more information, faster, at the '1994 Rulez' page. Anybody want to organize a petition?
Expanding on a point made in the Cluetrain book, what the Net brings is a revolution in demand that necessitates vast changes in supply not, as we customarily think, the reverse. For evidence, consider the implications of David Armitage's Qubit appliance. Put a few million of these in the world, and all that stuff The Cluetrain Manifesto puts in the first person plural will make real business sense. (Aside: why is it that so much cool stuff seems to be happening around Denver?)
On his Useit.com home page, Jakob Nielsen reports a Swedish eye-tracking study that shows people never fixate their eyes on ads in Web pages. No links, unfortunately. The original is in Swedish and is here. For some English on the eye-tracking subject, visit Eye tracking at LUCS. (Thanks to Lawrence Lee for those links.)
Don Marti: "The Operating System Sucks/Rules-O-Meter is the first crude attempt to do the opposite of advertising in which the customers do the writing and the supplier does the reading." Get your SROM intro here.

Bitter as a good beer, this Bob Metcalfe piece is refreshing and goes down well. Lot of clues in there.
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